At Pure Health, we use Joovv technology to administer natural infrared light therapy to our patients. Joovv diminishes stretch marks and skin issues to promote healthy, flawless skin. Joovv also is attributed to aiding in weight loss, promoting muscle joint recovery while easing pain, and optimizing thyroid function.

What is Light Therapy?

This is a FDA Class II Device.

Just like plants use sunlight to heal and grow, our body is able to harness specific wavelengths of light and turn them into cellular energy. This, in turn, stimulates your body’s natural healing processes.

Approved by the FDA and studied by NASA, red light stimulates healthy cellular activity and can help you look younger, heal faster, and feel better.

Hollywood stars and Harvard researchers agree: light therapy is great for your skin! Light therapy harnesses the healing power of natural light to rejuvenate your skin cells, boost collagen production, and diminish signs of aging. Leading researchers at Harvard and elsewhere have documented light therapy’s ability to lessen wrinkles, lines, and spots, and improve skin tone & complexion. There are no drugs or notable side effects, and all you have to do is expose your skin to healing red light for 10 minutes a day.

How Does Light Therapy Work?

Light therapy works at the cellular level. Photons of therapeutic red and near infrared light are absorbed by the mitochondria in your cells, producing 2 major effects:

  • More ATP energy: Light therapy increases adenosine triphosphate (ATP), the energy produced during cellular respiration that powers your cells (and indeed, all life on earth). More ATP means more energy and healthier function.
  • Enhanced cell signaling: Specific wavelengths of light help to create a better oxidative environment in your cells. This results in the activation of numerous intracellular signaling pathways, increased protein synthesis, and enhanced cell cycle progression.

The Right Wavelengths Make All the Difference

Red and near infrared light therapy uses a very specific range of wavelengths within the natural light spectrum (660nm to 850nm). A wealth of clinical research shows this range of light is highly beneficial at the cellular level. Light therapy delivers these therapeutic wavelengths without harmful heat or UV rays.

Safe, Non-Invasive, Chemical & Drug Free

Light therapy is safe, non-invasive, uses no chemicals or drugs, and is not associated with harmful side effects. It simply harnesses the natural healing and rejuvenating benefits of a specific range of therapeutic light and delivers this targeted energy at a higher rate than the sun—without harmful UV rays. A major 2013 study conducted by Harvard and MIT researchers praised light therapy for its “noninvasive nature and almost complete absence of side effects.”

Clinically-Proven Health Benefits

Light therapy has been studied extensively. There’s a wealth of clinical research that shows numerous health benefits, with virtually no side effects. Here’s a sampling of documented benefits:

  • Improved skin tone, clarity, & complexion
  • Diminishes age spots, fine lines & wrinkles
  • Stimulates production of collagen and elastin
  • Increases blood circulation
  • Speeds muscle recovery to boost training & athletic performance
  • Reduces joint pain & inflammation
  • Speeds healing of wounds & injuries
  • Boost natural melatonin production & promotes healthy sleep
  • Increases testosterone production in men
  • Enhances mood, cognitive function, & mental clarity

The Joovv Difference

Joovv offers the greatest power, size, efficiency, and convenience in light therapy. Joovv’s modular design can be fully customized for your individual treatment needs, and their medical- grade LEDs deliver consistent dosages with the most clinically-effective wavelengths of natural light. Joovv’s design and production are all FDA-cleared and have been approved for use in clinical trials.


Pure Health has combined the JOOVV with the VibePlate for the main reason that it makes both of them more effective when combined with one another.

The VibePlate is a vibration plate that allows an entire workout in just a few minutes, with G-forces penetrating every muscle fiber in your body!

So hop on our VibePlate at the same time for some JOOVV & GROOVV!

What Is Wave Vibration Therapy?

Wave vibration, also known as whole body vibration, is gaining popularity and has been heavily studied by the scientific community. In a nutshell, this therapy involves standing on an oscillating plate that produces low-level vibrations. These vibrations then create positive stress throughout the body that activates multiple systems such as muscular contractions, blood vessel dilation, and even skeletal growth.Researchers have determined exercising on a vibration plate can be as effective as conventional exercise, but with less time and effort.

How Does Wave Vibration Work?

When someone stands on the vibrating plate, their circulatory, nervous, lymphatic, and muscle systems are all activated. The rapid vibrations contract muscles and tendons by stimulating certain receptors to provide passive exercise. The body is continually trying to adjust and balance itself, which results in the engagement of muscles some didn’t even know they had.


What do Olympic athletes, astronauts, and grandmas in nursing homes have in common? Scientific studies have shown how these groups have all benefited from wave vibration platforms. GET THE COMPETITIVE EDGE

Enhance your EXPLOSIVE power. SPEED, VERTICAL, ACCELERATION. Add gains in pure STRENGTH. Improve your AGILITY, BALANCE, COORDINATION, and FLEXIBILITY. Let VibePlate help you become the elite athlete you have always set out to be. GET THE COMPETITIVE EDGE!

The VibePlate is designed in a way to allow an athlete to perform functional, traditional, and sport specific exercises while on the platform. The VibePlate is in a class of it’s own. It gives an athlete ample space to perform any desired exercise or movement while receiving the benefits of whole body vibration, and more specifically VERTICAL VIBRATION.


Patient uses and benefits:

  • Circulation
  • Posture exercises
  • Proprioception
  • Osteogenic loading exercises
  • Use with head weighting
  • Pre and post adjustment
  • Range of motion
  • Mobility exercises
  • Perform functional movements
  • Flexibility
  • Balance exercises
  • Joint rehabilitation
  • Stabilization exercises
  • Strength training
  • Gait training

The Benefits of Wave Vibration

Because wave vibration activates so many of the body’s different systems, it has a plethora of benefits. There are hundreds of studies pointing to the therapy’s benefits, while more research is still on going. Below are some of the most studied and most used ways that others are benefiting from wave vibration.

Better Balance

Anyone who has ever boarded a ship knows firsthand what the term “sea legs” means. Wave vibration works in much the same way to improve balance and decrease fall risk. Dozens of studies have looked at how the therapy significantly improves balance and posture control, especially in the elderly and physical therapy patients.

Improved Walking

Our gait, or how we walk, is a tell for other issues going on in the body. Gait can be affected by poor muscle contraction, improper circulation, or neurological disorders, to name a few. Two elderly groups were tested for balance and gait after undergoing therapy. The group that did physical therapy combined with wave therapy improved significantly, while the purely physical therapy group actually decreased in balance and gait function.

More Comfortable Joints

Wave therapy may be able to help with joint pain and arthritis. It has been proven to strengthen muscles and improve flexibility, including around the knee and other joints. Studies show that flexibility can decline up to 50% in certain joints by age 70. However, wave therapy has been shown to improve both joint strength and flexibility. In one study, rheumatoid arthritis sufferers saw an improvement in both fatigue and ability to function after using wave therapy.

Improves Muscle Power

High intensity interval training (aka HIT training) is popular with good reason. For those reaping the benefits of this exercise method, wave vibration further increases the benefits. Wave therapy improves muscle power and shortens the time it takes us to voluntarily activate our muscles. This proves helpful for movements that activate fast twitch muscle fibers. It’s also been shown to help the elderly get out of car seats and other low seats with more ease.

During normal forms of exercise, your muscles contract one or two times per second. Exercising on a VibePlate® causes your muscles to contract 10 to 60 times a second. Unlike other forms of exercise which work on only about 40% of your muscle fibers, VibePlate training works on up to 90% of your muscle fibers to help you strengthen muscles and develop more muscle tissue. This leads to increased muscle density and increased strength. You’ll enjoy improved balance, coordination and posture, and increased bone density.

Hormone Balance

Wave therapy doesn’t just increase blood circulation, but the secretion and circulation of specific hormones as well. Several studies have demonstrated an increase in growth hormones following wave vibration therapy. One group of men who were given wave therapy also saw an increase in blood levels of testosterone, and a decrease in the stress hormone cortisol. Severely disabled individuals who were exposed to wave vibration therapy saw a significant decrease in stress and anxiety.  Your body will also produce more serotonin, the hormone responsible for feelings of happiness and well being, and less cortisol, the hormone responsible for feelings of stress and anxiety.  Immune functionThe high levels of muscle contractions you’ll experience during VibePlate® training will stimulate your lymph glands, leading to increased flow of lymph throughout the body and a stronger immune system. Stimulating your muscles will lead to increased blood circulation as well. Your blood pressure may drop, and your blood may carry more oxygen to the cells of your body, resulting in increased levels of energy.

Osteoporosis Protection

The increase in circulation, growth hormones, and other factors during wave therapy has a positive effect on bones. A study of post-menopausal women found that it increased bone mineral density in the hip area when the women stood with slightly bent knees. Another study found improvements in the density of both the hips and lower spine when participants stood straight with their weight on their heels.

Help for Diabetics

Animal studies show an improvement in both muscle mass and insulin sensitivity in overweight, diabetic mice. The group that stood on a vibrating platform for 20 minutes had the same beneficial results as the group that ran for 45 minutes on a treadmill. The gentle vibrations also increase circulation to the limbs to help diminish the pain and damage associated with diabetic neuropathy. These benefits are also helpful for pre-diabetics to potentially improve insulin resistance, as part of a diabetes reversing program.

Weight Loss and Cellulite Reduction

In one group, just 8-13 minutes of wave therapy several times a week for 6 months improved cellulite by 26%. The results were even better when combined with a cardio routine, where participants saw a 32% decrease in cellulite. Wave therapy has also been shown to help people lose weight more efficiently and be more likely to keep it off.

Faster Healing Times

Healthy circulation is the key to a speedy recovery, as the blood pumps necessary body healing materials throughout the body. Professional athletes use vibration therapy to recover from injury faster, increase strength, and improve overall performance. Wave vibration not only increases circulation in the body, but also in the skin. This vibration stimulates hormone production to speed recovery time, and the increase in circulation gets the hormones to damaged tissue more quickly and efficiently.

Other Benefits of Wave Vibration Therapy

  • Increases endurance
  • Benefits the brain and nervous system. Additionally it decreased Parkinson’s tremors by 25%.
  • Users experience a healthy, active heart rate faster than with conventional exercise
  • Improves lymphatic system flow for potential detox
  • Helps relieve arterial stiffness in middle-aged and older adults

Are there any contraindications for use of a VibePlate?

With any of the following issues, consult your physician first before using any vibration machine. Recovering from surgery, have serious cardiovascular disease, elderly, severely disabled, pregnant,thrombosis, joint implants, a pulmonary embolism, known retinal conditions, severe diabetes, a pacemaker, an implantable cardioverter defibrillators, hip or knee replacement, epilepsy, tumors, acute hernia recently replaced pins or plates, or have a severe migraine. Because the VibePlate is much different than other vibration machines, we have had customers use the VibePlate for some of the above issues with no negative feedback. But we still ask you to consult your physician before using the VibePlate.